How To Choose a WordPress Theme

Learn how to choose a WordPress theme that not only looks good, but will help you get more traffic. Let’s take a look at some of the key features to look for when choosing a theme for your website.

What Are the Best WordPress Themes

There are lots of great themes available and choosing one comes down to your personal preference for how you want your website to look. However, there are certain features to look for when choosing a theme.

  • Lightweight
  • Flexible
  • Responsive

One of the most important features for a site is that it needs to be fast. If it takes too long for your website to load, people won’t hang around and they will leave. Google in turn will rank your site very poorly and you won’t get traffic from search engine result pages (SERP). So the top feature in choosing a WordPress theme is to go with one that is lightweight. You don’t need a lot of bells and whistles, just a clean professional looking design.

A website theme should also be flexible. This allows you to edit the design and customize it to your liking. And nowadays almost all themes are responsive, which means that it will adjust the design to match the device- mobile, tablet and desktop.

Free vs Premium Themes

You may think that you need to spend a lot of money to get a good theme, but there are plenty of free themes on the market. A lot of the top themes are freemiums. Meaning, they offer both a free version and upgrades that you can purchase to add additional features and templates.

WordPress Theme Options

Although you’ll find lots of themes on the market, make sure you stick with ones that come from reputable compannies. WordPress makes changes and updates to WordPress all the time and you don’t want to get a theme that isn’t updated to match the changes. Here are a few themes and theme marketplaces to consider.

Astra and Generate Press are both freemium themes. Genesis is a theme platform with lots of child themes designed on top of that platform. Theme Forest is a theme marketplace where you’ll find tons of themes for every niche.

Knowing how to choose a WordPress theme is one of the first steps in getting your website up and running, or updating the look of an existing website. Remember that speed is king for websites so test your website anytime you make a change to the theme and its features.

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